About – jos store

About Jo’s

Thoughtfully made. Rooted in botanicals.

Jo’s Beauty Store is a Karachi-based natural skincare brand, handmaking botanical care for skin, hair and body since 2019.

Our story

How Jo’s began

[Founder’s story to be added: why Jo started, what she wanted to make differently, and what the first products were. Keep it to two short paragraphs.]

2019

Founded in Karachi

Handmade

Small, careful batches

Botanical

Plant-based formulation

What we stand for

Three simple promises

Natural ingredients

Sourced from organically driven, plant-based ingredients.

Customer first

A caring, clear experience from first order to doorstep.

Eco-conscious

Beauty that aims to be kinder to people and the planet.

Featured in The News on Sunday’s “A Thing of Beauty”. Read the feature