jos store

Natural skincare from Karachi

Thoughtfully made. Rooted in botanicals.

Handmade skin, hair and body care from plant-based ingredients, formulated in Karachi since 2019.

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Find your routine

Shop by concern

Start with what your skin or hair needs most.

Dull skin & uneven tone

Brightening herbal cleansing

Dry or tired skin

Facial oils and moisturizers

Hair & scalp

Hair oils and scalp care

Body, hands & feet

Scrubs, butters and soaks

The Jo’s story

Made by hand, with ingredients we can name.

Jo’s began in 2019 with a simple idea: skincare should come from botanicals, be made with care, and work for real skin in Pakistan’s climate. Every formula is developed and made in Karachi.

2019

Founded in Karachi

Botanical

Plant-based formulation

Handmade

Small, careful batches

Customer reviews

Kind words from our customers

“I’m in love with the turmeric mix. My mom and I used it for the first time today and have already become your fans!”

Sarah Salman

“I’m in love with the turmeric mix. My mom and I used it for the first time today and have already become your fans!”

Sarah Salman

“I have been fighting acne for a year. I used Cleopatra and the green tea mask, which actually showed visible change on my skin.”

Nationwide delivery across Pakistan · Cash on delivery available